Packaging & storytelling
Aethel Artisan Coffee
Crafted a minimalist packaging and digital narrative that positioned the brand in specialty cafes nationwide.
The Challenge
Aethel roasted exceptional coffee, but on a crowded shelf it disappeared. Busy packaging and a story buried in origin details gave buyers no reason to reach for it over a dozen near-identical bags.
The Solution
We distilled the brand to a single, honest idea and let it breathe. Minimalist packaging with a clear hierarchy, a consistent typographic system, and a digital narrative around the people and places behind each roast gave the coffee a shelf presence — and a story worth repeating.
The Result
The redesign opened doors to specialty cafes nationwide, with the new packaging cited by buyers as the reason for first orders and a marked lift in direct online sales.
Services used
- Packaging Design
- Brand Storytelling
- Visual Identity
- Photography + Video
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