Architectural branding & identity
Lumina Architecture
Redesigned visual identity and communication strategy, increasing client inquiries by 140% within six months.
The Challenge
Lumina produced striking architecture, but their brand said none of it. A generic logo, inconsistent proposals, and a website that read like a contractor's brochure left premium clients unsure whether the studio could handle their vision.
The Solution
We rebuilt the brand from its purpose out — a positioning rooted in light and restraint. A refined visual identity, a modular proposal system, and a portfolio-first website let the work speak, while a clear messaging framework aligned every touchpoint from first email to final handover.
The Result
Client inquiries grew 140% in six months, and the studio moved upmarket — signing three of the largest residential projects in its history within the first year.
Services used
- Brand Strategy
- Visual Identity
- Digital Presence
- Messaging Framework
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